The average abandoned cart rate in online stores reaches 70–80%. This means that most potential buyers leave without completing the order. But every such customer is not lost if you use the right email strategies.
Send the first email 1–2 hours after the cart was abandoned. It should be simple: remind about the products, show their photos and prices, give a direct link to the cart. Do not offer a discount immediately – the customer may have simply been distracted.
If there is no reaction after 24 hours, send a second email. You can add social proof (reviews, product popularity), remind about limited stock, or offer free shipping. This is also the first time you can mention a possible discount.
2–3 days after the cart was abandoned, send the final email with a personal discount (e.g., 5–10%) or a gift with the order. It is important to limit the offer (e.g., 24 hours) to encourage a quick decision.
One of our clients set up a three‑email trigger chain: after 1 hour, after 24 hours, after 48 hours with a 10% discount. Result: 15% of abandoned carts recovered, additional revenue increased by 12%.
TrigLux helps you fully automate this process. You set up the scenario once, and the system works for you.