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Turning interest into a purchase

Before buying, customers often view the same product several times.

This means the customer is interested but has not yet made a final decision.

TrigLux helps bring such customers back to the site.

If the system detects that a user has viewed the same product multiple times, it automatically sends a reminder with an offer to return and complete the purchase.

How the system identifies interest

TrigLux starts analyzing user behavior from the first visit, even if the customer has not yet left an email.

The system records:

• product views
• repeat page visits
• time spent interacting with the product

When the customer leaves an email, TrigLux links previous activity to the customer's profile and can launch the appropriate triggers.

What the business gets

• turning views into purchases
• bringing back interested customers
• increasing catalog conversion

Example message

You have viewed this product several times
It is still available for order

How the trigger works

When it triggers

The trigger activates if:

• the user has opened the same product several times

When the message is sent

The message can be sent:

• after 3 product views
• or 12–24 hours after the last view

Launch conditions

The trigger launches if:

• the product has not been purchased
• the customer has shown interest in the product
• the customer has left an email

Flexible settings

You can change:

• email subject
• message text
• sending time

However, we recommend using 12–24 hours after the last view, as during this period the customer still remembers the product and is highly likely to return to purchase.